Munchkin expands its commitment to animal conservation causes with new "Wild Love" line of Miracle® 360 Cups, now available at retailers nationwide
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Munchkin, a renowned California-based company specializing in children's feeding and care products, has been a global leader in its field since its establishment in 1991 in Los Angeles. As the only baby brand in the UN Global Compact, Munchkin is deeply committed to corporate social responsibility, focusing on environmental protection and animal welfare.
In July 2019, Munchkin launched a new series of their best-selling sippy cup, the Miracle 360° Cup, in collaboration with IFAW. These WildLove products and packaging feature vibrant animals, habitats, and a message of hope for the next generation of conservationists.
In 2023, Munchkin took a significant step by donating $1 million to IFAW’s Room to Roam initiative, becoming a primary investor in leasing 90,000 acres of crucial African territory for elephant migration. The company’s annual Sustainability Report highlights its ongoing efforts to reduce carbon emissions, plant trees, and enhance product sustainability.
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