to help animals, sometimes you need to look at humans, and vice versa
to help animals, sometimes you need to look at humans, and vice versa
We’re demonstrating how the well-being of animals and humans are interlinked.
Problem
All of our programmes—from landscape conservation to wildlife crime—aim to improve the welfare of animals and people.
Like most other organisations, we use established metrics to evaluate the success of those programmes. But those metrics often fail to tell the whole story.
When we analyse the welfare of animal populations by looking at population levels or life expectancy, we end up ignoring people. And when we analyse the welfare of human populations by looking at public health or economic growth indicators, we end up ignoring animals.
The result is that traditional metrics fail to capture the benefits that animals and humans provide each other.
Solution
We are evaluating and expanding metrics that can measure the well-being of both groups—and we’re showing how they’re interlinked.
In one of our reports, Measuring What Matters, we studied how the metrics to measure Gross National Happiness—like health, living standards, and community vitality—could relate to conservation projects.
Our latest report analysed how animal welfare projects could help us achieve the UN’s Sustainable Development Goals. We are currently developing indicators to link improved community well-being with improved wildlife conservation results.